Copy That!
Expert Copy. Sold Campaigns. Stronger Brand.
The listing ad that actually sounds like you (and gets people talking).
Let’s be honest, if listing copy actually sold houses, we’d be on a yacht somewhere, not writing this.
But it does build your brand. It reinforces your reputation, helps your listings stand out in a sea of sameness, and gives buyers and sellers a reason to remember you long after they’ve closed the tab.
At Copy That!, we write ads that sound like you, not like old mate ChatGPT, not like your competitors, and definitely not like that dinosaur that sits in your office telling people how to run their business off phone calls alone (you know the one). Here at Copy That!, we pay attention to tone, buyer psychology and the details that actually matter, so your marketing works harder across every touchpoint: online listings, social posts, brochures, appraisals and beyond.
Whether it’s a weatherboard or a waterfront, your words matter. Why? Because prospective vendors are already comparing you to your competitors, and you don’t even know it.
Ready to get ahead with the Copy That! Difference?
“It’s just listing copy…” we hear you say… But is it?
What you’re paying for isn’t just copy to throw on the internet. It’s about 5-star service.
From booking, to delivery, to creativity, to vendor on-site management - Copy That! give you everything. We’re industry experts, we know how it works on all sides, simply because we’ve been there. We’ve worked it. So we operate just like you - but with a creative edge.
✔ Listing copy for residential and off-the-plan
Written to suit your exact brief and campaign format, whether you're selling a fixer-upper, a family favourite or that unicorn property you’ve always dreamed of listing. We get the market, so we get you.
✔ Direct contact with your writer
You’ll work with our team of experts - from Mindy at the booking stage, to Lochie and Samii on-site, we know marketing and real estate inside out. There is no middleman, no outsourcing, no confusion. Just us, just for you.
✔ Edits until you’re happy
Need a tweak? Change of tone? Rework for a second campaign? Just ask. We don’t stop until the copy’s right, and we never kick up a fuss. No ego, just knowledge and the desire to build only the best campaigns.
✔ Your choice of inspection style
Across inner-city Melbourne, we offer in-person walk-throughs - but for everywhere else, we offer the convenience of FaceTime or Zoom inspections, or remote work based on floorplans and photos or agent-led video tours. Whatever works for you, works for us.
✔ Next business day turnaround
Need it fast? Most copy is delivered within 24 hours. Free priority options available if you're up against it, and same day services for those that forgot to book and need it quick. We know how it works behind the scenes from your end, because we’ve been there. Consider us a team member, we’ve got your back.
✔ Need a script for that video you just booked?
We have you covered. An additional cost to the listing copy - but an investment that will look you look like a seasoned TV star, no effort needed.
✔ Copy tailored to your voice and brand
No templates. No rinse-and-repeat. Just words that sound like you and connect with your audience. We do the research (on you and your area), and we make it sound like it came from your mouth. Nifty huh?
✔ SEO keyword support
We’ll include keywords that help your listing get found online, without making it sound like a robot wrote it. So seamless you won’t even see it, but Google will.
✔ Brand and Marketing Requirements Met
Whatever you need, we’ll cover it in your own custom template. Condensed copy versions for your brochures, boards, The Age Domain, DL flyers and even social media captions - all included in the rate. One stop shop, just copy and paste!
Australia’s Leading Luxury Real Estate Experts
Trusted by the country’s best, for good reason.
Click any image to see some examples of our previous work.
Ready to align?
You deserve the best - and that’s exactly what we are.
Leaders in our field, trusted by the industry’s leaders, and driven to create.
Let’s partner - click below for more information.