MEET SAMII. THE FOUNDER.

Samii is the founder and creative lead of Copy That! A trailblazer in real estate copywriting and the voice behind some of Australia’s most recognisable listings. She’s spent 18 years in property marketing and content strategy, making both homes and agents sound their best.

The first to bring real estate copywriting into the social media space, Samii knows how to create presence that actually performs. Her cross-marketing approach boosts visibility and builds momentum, connecting the right people to homes and agents, leading to sales directly through her DMs (multiple actually).

As a proudly neurodivergent creative, Samii sees what others might miss. Every home and agent has something distinct to say, and she knows how to draw that out with intuition, strategy and a clear understanding of what truly drives engagement. For her, copywriting isn’t just about the words. Copywriting is about listening, reading between the lines, highlighting the right detail and capturing the essence of a campaign with personality and impact directed at the right audience.

Known for her colourful pants, warmth, empathy, and ability to steady vendors before a campaign launch, Samii has an innate ability to bring professionalism, long coversation, care, and direction to every project. Simply put? She’s the team member you want representing you during the campaign, and well, there’s a reason why she’s trusted by the industry’s best.