Copy That! has built its reputation on a hands-on, highly personalised service, whether on-site or working remotely. Founded by Samii Lund, a veteran of high-end real estate marketing, Copy That! has become one of the industry’s most trusted names in property copywriting, relied upon by leading agents and agencies to maximise the appeal of their campaigns to vendors and buyers alike. The work goes further than selling property, giving every agency a distinct voice and every agent a stronger identity in a competitive market.

PORTFOLIO

 
A selection of property campaigns, editorial features and special projects, showcasing the breadth of our writing and the brands, people and properties behind it.

THE SPRING SQUEEZE

Spring is ready to bloom - so where is everyone? Instead of sticking our head in the sand, Copy That! Interviewed four Melbourne-based industry experts to find out what the hesitation is all about.

A CHERISHED EDWARDIAN ANIMATED BY ART, LIGHT AND HOUSE OF ORANGE.

Upon finding the c1910 double-fronted beauty on Avoca Avenue, Hans and Ursula, the design duo behind House of Orange, knew they’d found something special. “It was instantly the mix of old and new,” they explain. “We’ve always believed in taking what’s original and giving it a modern counterpoint. Not to erase its history, but to keep it loose, relaxed, and curated.”