Disclaimer and Client Verification

All material prepared by Copy That! Real Estate Writers Pty Ltd is based solely on information supplied by the listing agent, vendor and/or their authorised representatives. Copy That! Real Estate Writers Pty Ltd does not independently verify, inspect, measure or warrant the accuracy, completeness or currency of that information.

The listing agent and vendor are solely responsible for reviewing and confirming all material before its approval, publication or distribution. This includes, without limitation, property dimensions, land and floor areas, boundaries, planning information, permits, inclusions, fixtures, fittings, appliances, services and their condition or working order. Approval of the material constitutes confirmation that the information has been checked and is accurate, complete and suitable for publication.

The material is provided for general marketing and information purposes only and must not be relied upon as financial, legal, property, purchasing or other professional advice. Interested parties should conduct their own enquiries and obtain independent professional advice before making any decision.

To the fullest extent permitted by law, Copy That! Real Estate Writers Pty Ltd makes no representation or warranty regarding the supplied information and accepts no liability for any loss, damage, claim or expense arising from an error, omission, inaccuracy or reliance upon the material. Nothing in this disclaimer excludes, restricts or modifies any right, guarantee or liability that cannot lawfully be excluded, restricted or modified.

Intellectual Property and Permitted Use

1. Ownership of Intellectual Property

All intellectual property rights, including copyright, in any copywriting, headlines, editorial concepts, campaign messaging, scripts, captions, biographies, descriptions, drafts, layouts, creative directions and other original material created or supplied by Copy That! Real Estate Writers Pty Ltd remain the exclusive property of Copy That! Real Estate Writers Pty Ltd, or its relevant licensors.

Nothing in these Terms transfers or assigns ownership of the intellectual property to the client, vendor, listing agent or any other party.

The client retains ownership of any property information, photographs, plans, branding, logos or other material supplied by or on behalf of the client.

2. Campaign Licence

Subject to full payment of all applicable fees, Copy That! Real Estate Writers Pty Ltd grants the client a limited, non-exclusive, non-transferable and revocable licence to use the final approved material solely for the property, agency and marketing campaign for which it was commissioned.

Permitted campaign use may include publication through:

• the appointed real estate agency;

• property listing portals;

• campaign-specific websites;

• print advertising and brochures;

• social media channels;

• email marketing;

• public relations material;

• campaign photography and video; and

• sold, leased or campaign-result advertising relating to the same property.

The licence applies only to the final approved material. Drafts, rejected concepts, unused headlines, preliminary versions and working documents are not licensed for publication or use.

3. Third-Party Access

The client may provide the final approved material to third-party service providers only where reasonably required to produce, publish or distribute the authorised campaign. This may include printers, designers, photographers, videographers, media agencies, property portals and publication providers.

Any third party receiving the material may use it only for the authorised campaign and acquires no ownership, continuing licence or independent right to reproduce, retain, adapt, publish, sell or reuse the material.

The client must ensure that any third party receiving the material complies with these Terms. The client remains responsible for any use of the material by a third party acting on its behalf.

4. Prohibited Use

Unless prior written consent is obtained from Copy That! Real Estate Writers Pty Ltd, the material must not be:

• transferred, assigned, sublicensed, sold or supplied to another agency, copywriter, vendor, business or third party;

• reused for another property, project, development or campaign;

• republished as part of a new, renewed or subsequent sales or leasing campaign;

• retained for use by another listing agency following the transfer or expiry of an agency appointment;

• used in templates, training material, databases, content libraries or artificial intelligence systems;

• materially altered, rewritten or adapted by another party;

• represented as having been created by another person or business; or

• used for any purpose outside the scope of the commissioned campaign.

Minor formatting changes, factual corrections and reasonable alterations required to meet publication limits are permitted, provided they do not materially change the meaning, tone or quality of the work.

5. Additional and Subsequent Use

Any proposed use outside the original campaign requires the prior written approval of Copy That! Real Estate Writers Pty Ltd and may be subject to an additional licensing or rewriting fee.

This includes the transfer of copy to a replacement agency, relisting the property under a new campaign, using the material for a subsequent sale or leasing campaign, or adapting the material for a different commercial purpose.

Payment for the original services does not purchase or transfer the copyright in the material.

6. Unauthorised Use

Any use, reproduction, adaptation, distribution or disclosure of the material outside the licence granted under these Terms is unauthorised.

Where unauthorised use occurs, Copy That! Real Estate Writers Pty Ltd may:

• withdraw or terminate the licence;

• require the material to be removed from publication;

• charge a reasonable additional licensing or usage fee;

• require the client or third party to cease further use; and

• exercise any other rights or remedies available under applicable law.

Payment of an additional fee does not retrospectively authorise the use unless confirmed in writing by Copy That! Real Estate Writers Pty Ltd.

7. Portfolio and Promotional Use

Once the material has been publicly released, Copy That! Real Estate Writers Pty Ltd may reproduce or refer to the final work for its own portfolio, website, social media, awards, promotional or professional development purposes.

A client requiring confidentiality or exclusion from promotional use must notify Copy That! Real Estate Writers Pty Ltd in writing before the campaign is published.