
some of our favourite ads
as written by the Copy That! team
The Enigma by the Bay.
EDITORIAL: 182 Beaconsfield Parade, Middle Park. The Enigma by the Bay. There are homes that tell their story plainly. Then there are those that resist explanation, asking instead to be read through the fragments of imposing structures and an allusive, forgotten past. The landmark Italianate residence at 182 Beaconsfield Parade belongs to the latter. Residing opposite the bay along Melbourne’s prestigious waterfront stretch, its iconic profile evokes a mystery that only deepens with time.